There's a seemingly endless number of sex toy shops online in 2024, each of them putting female empowerment at the forefront through their selections of clitoral vibrators, rabbit vibrators, wand vibrators and lube designed to close the pleasure gap. As a result, shopping for the best sex toys online – as opposed to in a physical sex toy store – has never been easier. Or more popular.
Want in on elevated masturbation, foreplay and partnered sex? We don't blame you. Not least because orgasms have the ability to stimulate the production of oxygen, improve cognitive function, enhance your mood and act as a natural painkiller. Whew. But where can you get the best sex toys online? Which sites stock the best brands? Which ensure discrete delivery as standard?
Enter, our guide to the best online sex toy shops. We've had the tough job of ordering from an array of popular online sex toy shops (tough job, but someone had to do it) to curate an edit of sex-life enhancing edit of adult toy shops with wishlist-worthy buys. This lot stock everything from bullet vibrators and g-spot vibrators to bondage kits, remote control vibrators, waterproof vibrators, glass dildos and sex toys for couples. Gift yourself pleasure over another designer handbag this year.
Best sex toy shops 2024 at a glance:
- Best Overall: Lovehoney
- Best Luxury: LELO
- Best For Bondage: Bondara
- Best For Innovation: SmileMakers
- Best For Beginners: LookFantastic
Ahead, the best sex toy shops for all your sexual wellness needs.
1. Best sex toy shop overall: Lovehoney
Why we love it: Lovehoney has been leading the way in female sexual wellness for a really long time, stocking a whole plethora of game-changing products from industry-leading pleasure brands like WeVibe, LELO and Womanizer. And their own-brand sex toys are pretty popular, too. At Lovehoney, you can pick up sexy lingerie, sex toys for men to gift your boyfriend, sex toy kits and every one of the best vibrators on the market. What's more, you can save when you shop with these Lovehoney discount codes.
Discrete packaging? Yes.
Delivery: Standard delivery, which takes three working days, costs £4.99. It's free when you spend over £50. Express delivery, which takes two working days, costs £5.99. It's not free, regardless of how much you spend. Premium delivery which arrives next-day costs £7.99.
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2. Best sex toy shop for luxury sex toys: LELO
Why we love it: LELO sex toys are, hands down, up there with the very best sex toys for women on the market. The brand, which was founded in the front room of a townhouse in Stockholm back in 2003 has practically single-handedly made dildos and rabbit vibrators luxe. Synonymous with clitoral vibrators and G-spot vibrators that are so stylish we want to display them atop our bedside tables with pride, LELO's complete sexual wellness offering is a staple in any modern lifestyle.
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Our top pick is the LELO Sona 2 Cruise clit sucker, which uses new-generation sonic waves and Cruise Control technology to deliver up fast and intense clitoral stimulation. It's *seriously* good. The silicone is soft (every bit as luxurious as the price tag suggests), and the battery life is long. You can also use it in the bath or shower thanks to the fact that it's 100% waterproof.
Discrete packaging? Yes.
Delivery: LELO offers two shipping options in the UK. There's Premium Shipping, which usually takes between five and seven days at the price of £4.99. Or, there's Regular Shipping, which usually takes between eight and 12 days and is entirely free of charge.
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3. Best sex toy shop for sex games and bondage: Bondara
Why we love it: Bondara is one of the most popular places to buy sex toys online among GLAMOUR readers, with a pretty similar offering to Lovehoney (but a lot more in the handcuffs/whips/blindfolds category). They serve up wellness-boosting products across all categories: the best vibrators, dildos, clitoral stimulators and remote control vibrators. And the sex toy shops stocked are as luxe as you'd hope for: LELO, Doxy, Mon Amour, We-Vibe and Satisfyer continue to pave the way. You can save on them all when you shop with our Bondara discount codes.
Ahead, GLAMOUR's top picks from Bondara, including the Satisfyer Pro 2 Clitoral Toy which is pretty revolutionary in design. Top line: one reviewer said that it gives the sensation of “100 angels going down on you” (and it's quieter than the original Pro 2 Clitoral toy, is waterproof and has a silicone cap which can be removed for easy cleaning).
Discrete packaging? Yes.
Delivery: There are countless delivery options at Bondara provided by both Royal Mail and DPD. They start from standard Royal Mail delivery costing £5.49, and go through to DPD Next-Day Delivery, tracked, costing £9.99.
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4. Best sex toy shop for innovation: Smile Makers
Why we love it: From sexual candles to massage oils and reusable discreet packaging for your toys, Smile Makers products are focused on creating a self-love safe space for you to find joy in yourself within a comforting environment. Of of their USPs is that they provide products and support to vulva owners and women of ALL sexual life phases (not just those looking to experience masturbation for the first time, but those who are pregnant, menopausal, have endometriosis, just had a baby). And their sex toys are SO CUTE. Designed in pastel hues, made from super-soft silicone and really discrete.
Their latest launch is called The Neighbor – an anal sex toy which helps to encourage a positive experience for first-timers – but they've also got The Whisperer for those who have just had a baby, and The Poet for those who can only reach the big-O through clitoral stimulation.
Discrete packaging? Yes.
Delivery: Delivery takes 3-4 working days and costs £7.
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5. Best sex toy shop for sex toys for beginners: LookFantastic
Why we love them: Forget what you thought you knew: LookFantastic doesn't just pave the way in retinol creams, vitamin C serums and eyeshadow palettes. Sexual wellness is big news there, too – and you can save when you shop with these LookFantastic discount codes.
Even if you've never bought sex toys online before, your shopping experience will be a total breeze at LookFantastic. Not only will you be able to buy a new vibrator (a pastel, non-intimidating and discrete vibrator from a brand like LELO, Smile Makers, WooWoo or SoDivine), but you'll be able to pick up a bottle of lube and intimate care products while you're at it.
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As for our favourite products? In LookFantastic's last Sexual Wellness Report, Smile Makers came out as the stand-out winner – with their Surfer toy taking the crown. It’s popularity can be attributed to its discreet design that makes it an ideal travel companion to de-stress while on the go and the little fins help to stimulate your pleasure points. So Divine and LELO products also dominated the bestseller rankings, and continue to do so in 2024.
Discrete packaging? Yes.
Delivery: Standard delivery costs £3.95, but you can get your sex toys delivered next-day for £5.95.
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6. Most empowering sex toy shop: So Divine
Why we love it: Lesser known, So Divine is an affordable sex toy shop – most of the toys are under £30, and the most expensive is £65 – which aims to encourage everyone to explore and discover what turns them on. Regardless of anatomy, sexuality or experience, So Divine believes that everyone deserves pleasure – which is why their sex toys collection features something to suit everyone. They partner with mainstream outlets like Boots and TESCO to push everyone to realise that sex is part of self-care, and all of their toys are made from body-safe silicone. Their website is also packed with tips and expert commentary to create a safe space from which to learn.
Discrete packaging? Yes.
Delivery: Free delivery is available with orders over £30 for UK and Ireland. Orders for delivery outside of UK and Ireland have a flat rate fee applied at checkout.
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7. Best sex toy shop for a one-stop beauty & sex toy haul: Sephora
Why we love it: Ah Sephora, our go-to for make-up, skincare and haircare. What you probably didn't expect, is for Sephora to be your new one-stop-shop for sexual wellness devices, too. From Dame to WooWoo, Sephora's sex toy offering is bursting at the seams, and if you're lucky enough to be able to orgasm both internally and externally, you'll find the brand's selection of rabbit and dual vibrators to be plentiful.
Discrete packaging? Yes.
Delivery: Free delivery is available with orders over £30 for UK and Ireland. Orders for delivery outside of UK and Ireland have a flat rate fee applied at checkout.
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8. Best sex toy shop for LGBTQIA+ readers: Harmony Store
Why we love it: Much like Sinful (more below), Harmony's sexual wellness offering is bountiful. From sex games to lingerie, it seems more like there's nothing Harmony doesn't stock. Plus, for our LGBTQIA+ readers, Harmony is a top choice for same sex fun with everything from skincare and anal lube to prostate sex toys, butt plugs, strap-ons and double-ended dildos.
One product that stands out is absolutely the Love to Love clitoral ear vibrator. Think: two-way stimulation from either side of the clitoral hood for a mind-blowing orgasm. Plus, at sub-£65 it's relatively mid-range for its luxe appearance and USB charge function.
Discrete packaging? Yes.
Delivery: £4.99 per order when you use Royal Mail Tracked. Orders arrive in 2-4 working days. Guaranteed next day delivery costs £7.99 per order.
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9. Best sex toy shop for exclusive new launches: Beauty Bay
Why we love it: Stocking Maude (a sex toy brand which is actually pretty tricky to get your hands on outside of the United States), Smile Makers, Unbound, Self Love, MyViv and Vush – among many others – Beauty Bay is the home of new sexual wellness launches in the UK. Each of them putting female pleasure front and centre, of course.
Need proof? Beauty Bay exclusively launched the world's first vibrator which was designed to help new mums reclaim their sexuality after giving birth last year. It's called The Whisperer and it was created in collaboration with Mumsnet based on feedback from UK mothers and their concerns around sexual wellness and pleasure.
According to a report from Smile Makers and Mumsnet entitled ‘Finding pleasure after childbirth’, 75% of mothers worry about reconnecting with their sexuality after giving birth – and while 84% are proud of their body, more than 60% struggle with body image and feel like “a vessel for their child’s needs”. So, named to reflect its discreet volume levels as well as the notion of gentle, personal pleasure – The Whisperer been designed to cater for scar tissue and heightened sensitivity. You can save when you shop on your first order with these Beauty Bay promo codes.
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Discrete packaging? Yes.
Delivery: Delivery starts from £2.95 for tracked delivery in 1-3 days (orders over £25 are free) – but you can pay £4.95 for guaranteed next day delivery.
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10. Best sex toy shop for discrete delivery: Ann Summers
Why we love it: Ann Summers has excellent choice when it comes to sex toys, stocking novelties from wands to vibrators and rabbits. They also have an excellent stock of fancy dress, nightwear, body stockings, nipple suckers, corsets and lingerie.
One of the most popular products on site is the Curved G-Spot Rampant Rabbit which gives you an intense blend of g-spot and clitoral orgasms at the same time. It's crafted from body-safe silicone, has a 4.5"-long shaft and boasts three speeds and 7 patterns settings for you to choose from. You can save when you shop with our Ann Summers discount codes.
Discrete packaging? Yes.
Delivery: With standard delivery, orders placed before 6pm will be delivered within 3 working days by EVRi. It costs £3.99, or is free on orders over £40.
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11. Best sex toy shop for next-day delivery: Boots
Why we love it: A stalwart of the British highlight – much like M&S for bras – Boots is not just your go-to for your first pack of condoms, your first lube and a bottle of sex toy cleaners.
They stock sex toys online, too, including a variety of smaller entry-level devices, like the below Durex bullet vibe, as well as some higher-end LELO picks.
One big perk of using Boots as your go-to sex toy store? You can pop in-store to get to grips with the IRL size of their devices and then make your purchases at home in privacy. That said, we're very pro-sexual empowerment - you go and buy your sex toy in-store, it's a self-love revolution. You can earn Boots advantage points on your purchase, and save when you shop with our Boots discount codes.
Discrete packaging? Yes. All sexual wellness orders come in normal Boots packaging, so no-one would ever guess what's inside.
Delivery: Orders placed with the standard delivery offering will arrive within five days. Or, click and collect is available from your choice of over 2,200 Boots stores. When you place your order, the first available date for collection will be shown.
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12. Best sex toy shop for cult brands: Cult Beauty
Why we love it: Cult Beauty has seen a huge surge of interest in the female wellness category, with page views up by a staggering 80% when compared to last year. Sex tech products have been buzzing, with an average sales increase of 61% since March. Their aim? To kickstart frank conversations around women's sexual health and enjoyment by stocking sex toys, supplements, intimate cleansers, sex toy cleaners, pelvic floor trainers and more. You can save when you shop with our Cult Beauty discount codes.
Discrete packaging? Yes.
Delivery: Standard delivery costs £3.95 and takes 2-3 days. Next day delivery costs £5.95.
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13. Best sex toy shop for game-changing tech: CurrentBody
Why we love it: Forget what you thought you knew: CurrentBody doesn't just lead the way in LED face masks, electric toothbrushes and LED teeth whitening kits. CurrentBody's sexual wellness offering is also a force to be reckoned with – and while it might still be fairly small, it's sure as hell mighty.
What CurrentBody lacks on quantity is made up for on quality, stocking only the best in luxury sex toys. LELO and Smile Makers reign supreme on site, contributing towards CurrentBody's aim of encouraging women to openly explore their sensuality and normalising the conversation around intimate health.
Discrete packaging? Yes.
Delivery: Express UK Delivery (2 to 3 days) costs £3.99.
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14. Best sex toy shop for buyers with vaginismus: Durex
Why we love it: As the condom OGs, Durex naturally make some really good sex toys. Whether you're a beginner in the world of sex toys or the idea of using a six-inch dildo fills you with dread, Durex will likely have a less daunting alternative.
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Take their small silicone vibrator, for example: you can use it internally and externally on vaginas or, equally, in and around a male partner's genitals. What's more, Durex toys won't set you back excessively, so if you're exploring toys for the first time and don't get on with one here or there, your bank account won't reel *too* hard.
Discrete packaging? Yes. “Our delivery is always discreet in plain brown boxes without any branding or content description, so only you will know what’s inside.”
Delivery: For standard delivery in 2-4 business days, all orders under £25 cost £3.99 to be delivered, and orders over £25 are free. Express delivery is £5.99 for orders under £35 and free for orders over.
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15. Best sex toy shop for sex toy bundles: Kandid
Why we love it: All about empowering your sexual wellness and normalising sexual pleasure as a wellness tool, Kandid are a newer kid on the block in the sex toy space – and they're really making their mark.
They offer same day deliver on all orders placed before 2pm Monday to Friday, as well as a one year warranty on every product, and they're truly inclusive in their branding and product offering. What's more, Dr. Elesha Vooght, the brand's in-house sexual wellbeing doctor, is on hand to offer advice all things sexual wellness or answer your questions or concerns directly through our Kandidsutra community. Obsessed.
As for the products worth particular note? Their sex toy kits, namely the Travel Vibrator Kit which comes complete with four silky-smooth, silicone sex toys that are gently curved to complement your body’s anatomy.
Discrete packaging? Yes.
Delivery: Royal Mail Express - 48 hours (£4.00 or free for orders over £40). Royal Mail Next Day Delivery - 24 hours (£7.00).
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16. Best sex toy shop for lingerie: Agent Provocateur
Why we love it: Agent Provocateur has long been one of the best lingerie brands, stat. Founded in 1994 by Joseph Corré, the son of Vivienne Westwood, it's one of the most famous designer lingerie brands in the world. When it comes to their bras, basques and underwear, you can expect nothing less than provocative, sexy and celebratory of the female form. And this mantra carries through to their sex toy offering, too.
Discrete packaging? Yes.
Delivery: £7 for standard delivery; £10 for next day.
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17. Best sex toy shop for clitoral suction devices: Satisfyer
Why we love it: The Satisfyer Pro 2 has been one of the world's best clitoral massager toys since we can remember, with the legend status of the OG Hitachi wand massager. Aside from the Pro 2 (which is now in its 3rd iteration), Satisfyer make a wide range of vibrators, cock rings and even menstrual cups, plus of course the brand's renowned air pulse toys.
What's more, a large chunk of Satisfyer's toys are app compatible for even more control - think: vibrations to the beat of your favourite Spotify song or handing over your pleasure to a partner on the other side of the globe. The options are endless. You can shop from Satisfyer's own website, or via Amazon and Lovehoney.
Discrete packaging? Yes. Discretion is guaranteed. The package arrives in a standard brown shipping box.
Delivery: 2-8 business days.
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18. Best sex toy shop for sleek design: Womanizer
Why we love it: Womanizer sex toys are highly regarded as some of the best in the business – hence why Lily Allen partnered with them to create her very own sex toy pre-pandemic. Worth a trip to the site in itself, the Womanizer Liberty is an updated take on the brand's signature design. It uses air vibrations to mimic oral sex (accurately, too), enclosing your clitoris without touching to offer up multiple orgasms within seconds (or minutes, or hours - the choice is yours). It boasts six different levels of intensity 'cos, yanno - we all orgasm differently - and it's waterproof, so it can be used in the bath or shower.
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Discrete packaging? Yes.
Delivery: 1-3 business days - free when you spend more than £30.
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19. Best sex toy shop for smart sex toys: We-Vibe
Why we love it: We-Vibe sex toys are a top pick for buyers who like a bit of on-the-go stimulation. From knicker vibrators to remote-controlled dual sensation toys, We-Vibe's devices are best-sellers with GLAMOUR readers and it's really no surprise.
Our pick? It's got to be the Sync 2. You can wear it during partnered sex, for solo play or even while you're out and about. Plus, with 80+ five-star reviews, we'll leave it to the customers to do the convincing. “Orgasms are so much more intense," one reviewer said. Another declared that it “makes for an exciting dinner out," and another confirmed that “the power is impressive.” Race you to the checkout?
Discrete packaging? Yes. we-vibe.com ships your orders in standard boxes with a neutral sender address which does not contain the name "We-Vibe", but only "WOW Tech Europe GmbH" and "ecom Logistik".
Delivery: 1-3 business days, free on orders over £30.
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20. Best sex toy shop for lesser-known brands: Selfridges
Why we love it: It wasn't too long ago when Selfridges launched their Sexual Health offering, but it has gone from strength to strength of late and now features a plethora of lesser-known sexual wellness brands that aren't stocked elsewhere. Think: LBDO, Maude and Bangon. You can pick up sex pillows to make difficult sex positions more comfortable, water-based lube, sex toy cleaner and LELO sex toys.
Discrete packaging? Yes. It comes in normal Selfridges boxes.
Delivery: Standard delivery costs £5. You can get same-day delivery if you live inside the M25.
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21. Best sex toy shop for role-play: EasyToys
Why we love it: If you and your partner are finally having your Ross-from-Friends Luke and Leia moment then it might be time to get aboard the EasyToys hype. Need a catsuit to have your Catwoman moment? EasyToys have got you sorted. Equally, if you're after men's lingerie - thongs, jockstraps etc - EasyToys have a wide array of options.
For us, the brand's anal toys offer a broad choice of entryway options, while the suggestion of sex swings has us thinking of Cara Delevingne and Ashley Benson in the 20-teens. Iconic, we say.
Discrete packaging? Yes. And only to your address - never a neighbour.
Delivery: All orders, large or small, are sent quickly and discreetly by EasyToys.
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22. Best sex toy shop for BDSM: Sinful
Why we love it: Whether you're after sexual wellness brands express from the US, or rather you and your partner are making your first foray into bondage (harnesses, blindfolds etc.), Sinful will likely having something in the sphere of your desires.
Welcoming brands from LELO to We-Vibe, Sinful's sex toy offering is grand and, what's more, their collection of lingerie, fetish toys (we don't kink shame) and cosmetics (like massage oils) is stellar, too.
Discrete packaging? Yes.
Delivery: “Royal Mail (3.99£) is our most popular delivery partner, and will make sure your order reaches you as soon as possible.”
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23. Best sex toy shop for Amazon Prime members: Amazon
Why we love it: You can pick up pretty much everything you could and would ever need in one fell swoop on Amazon - from a top-up of your favourite Baebody Retinol moisturiser to this bum-toning resistance band set. And Amazon Prime gets everything delivered to your door the VERY NEXT DAY. But did you know the one-stop shop for everything is also a treasure trove of sex toys to boot? You're welcome.
Discrete packaging? Yes.
Delivery: Next day, dependent on the product and whether you're an Amazon Prime member.
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For more from GLAMOUR's Senior European Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.
