Derriere-sweeping mermaid hair may be picking up momentum, along with long, beautiful, beachy waves to shake through the summer. But, the boyfriend bob looks set to steal the top spot as the most popular chop of 2022. Because, when it comes to practical, effortless and cool cuts, let's be honest, the bob still can't be beaten.
Celebs like Kaia Gerber, Kim K and Dua Lipa, have all proven in recent months that the bob can be modern, refreshing and a little bit sexy (see the sliced bob and blunt bob for reference). As it goes, peekaboo necks are a sophisticated and sultry way to show a little more skin. Just take a look at Laura Harrier's jaw-skimming length – so damn sexy, right?
So, now we've convinced you that the bob is the ideal hairstyle to plump for this season, allow us to explain exactly why the boyfriend bob is the coolest iteration of the hairstyle.
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"Think of it as a square outlined, shorter, blockier bob," explains Adam Reed, UK Editorial Ambassador for L’Oréal Professionnel. "It’s so flattering, wearable and totally changeable depending on your personal style."
Adam explains that it can be worn smooth and sleek for that sharp, clean cut look, or much edgier with added texture for a messier look. "Have a conversation with your stylist and they will be able to guide what will suit you best, taking into consideration your face shape, how you style day to day and so on. If you have an image in mind then a photo is always helpful too."
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To really give the hairstyle some 'oomph', Adam's absolute go-to product for all variations of this look is L’Oréal Professionnel TECNI.ART Pli, which he says you should spritz onto damp hair before drying for that extra grip and mould.
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For added texture, he recommends trying a root-boosting dust, which you can sprinkle at the roots for extra height and then take down to the mid length and ends for that beachy look. For something a little more sleek, run a serum through the mid lengths and ends that need a little more love.
So for an easy, breezy cut with tons of attitude, the boyfriend bob is definitely next on our list.
